60% of people in US stores are showrooming. Not only that, more than half of them are using their mobile phone to compare prices, speak with their personal consultants (friends, family) and eventually are at risk of buying somewhere else.
The new trend is not a US problem alone, showrooming is a global problem for retailers, and as potential customers become younger, the number of people doing it increases. Have a look at this infographic and see why retailers everywhere are trying to solve this issue.
Source: TNS Global