Social Media Activities | Measure Your Results | IG

With so many businesses and individuals trying to make an impact on social media, it is important to measure your social media activities and see if the results match up to what you are trying to achieve. Usually goals on social media differ from brand to brand and from business to business, so there is not really one way of measuring that can apply for everyone. In my personal opinion, and you can take that as tip, try to set your goals around sales and revenue. As we all know, likes and follows don’t show in the balance sheet.

Have a look at the infographic below from ExactTarget and see different ways to measure your social media activities on different platforms. Whatever your way of measuring is, you only get accurate results if you document your activities and then match them up with your results.

Feel free to leave your comments below or if you have any questions, contact me.

Social Media Measurement

Social Media Measurement

 

 

 

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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