Social Media Advertising: Spending Statistics And Trends – Infographic

Check out our Infographic “Social Media Advertising – Spending Statistics and Trends” to know how big is the social media advertising industry. How much money businesses are spending for promoting their products on popular social media sites and lot more.

Source: Go-Gulf.com

social-media-advertising

Estimated Global Social Network Ad Revenues (2012-2014)

Year

Social Network Ad Revenues

(In Billions)

 
2012

$7.72

2013

$10.24

2014

$11.87

Global Social Network Ad Spending Shareby Region (2012-2014)

Region

2012

2013

2014

 
North America

49.7%

48.8%

48.9%

Western Europe

24.6%

22.3%

20.9%

Asia-Pacific

20.6%

22.9%

23.7%

Eastern Europe

2.5%

2.8%

2.8%

Latin America

2.3%

2.7%

3.1%

Middle East & Africa

0.3%

0.4%

0.6%

64% of advertisers expect to increase their social mediaadvertising budget in 2013

Average breakdown of Social Media Advertising budget

Social Media Platform

Allocated Budget

 
Facebook

57%

Youtube

13%

Twitter

13%

Pinterest

2%

Others

15

Social media Ad spend to hit 19.5% of total marketing budget by 2017

Percentage Of Online Advertising Budget Dedicated To Social Media Advertising

Online Advertising Budget

Advertisers

 
1-10%

70%

11-20%

18%

21% +

13%

Primary Objectives of Social Media Advertisers

Objectives

Percentage

 
Branding (Raising brand awareness)

45%

Direct Response (Driving Traffic / Product sales)

16%

Both

25%

Top 10 Social Media Advertisers Of 2012 By Number Of Impressions

Social Media Advertisers

Number of Impressions

(In billions)

At&T

12.9

Microsoft

4.0

JustFabulous

3.9

Disney

3.7

IAC

3.6

State Farm

3.5

Amazon

3.3

Weight Watchers

3.2

Universal Technical Institute

2.98

Netflix

2.96

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2 Responses

  1. interesting that Western Europe’s spending has declined. I wonder why is that

    • V. says:

      Good question. My personal opinion is that European’s are spending less time on social media and therefore ad spending on sm is smaller in Europe. It might also reflect the lack of major sports event such a soccer world cup or Olympics in Europe over the next few years. Worth having a look. Thank you.

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