Social media has created an entire new industry in the industry of marketing. Sounds crazy? Well, you can have a marketing background, and it certainly helps, but in order to do well in social media marketing it requires much more than a transition from traditional marketing and the believe it is the same.
The infographic below gives you a nice overview of what you can expect and what you should have when it comes to skill sets. Some of the major skill sets that don’t really stick out in this infographic are marketing, pr, customer service, people and sales skills. And they are a must. Social media marketing is all about connecting the dots between marketing, social media and business. If you are missing one or more of them, or you are having difficulties with some, re-think your intentions. The rest of the stuff in the infographic is “academic” and you can get that on the way, but you need to have a sense for it (it won’t take long to find out that creating formulas will hold you back and can be done in the “back-office”).
Keep the skill set in mind and have a look at the infographic and decide for yourself if you really want to be in social media. If you decide to go for it and want to be good, a lot of work is waiting for you.
Infographic Source: Mashable