Making sure you’re giving to grow is about providing value to the people who engage with you on social media. It’s a philosophy that most people already know, which applies incredibly well to social media.
Providing value to your audience on social media is about providing an experience that your customers will enjoy, remember, and want to tell their network about. It’s about giving your audience something more than just the same promotional content that many brands offer on social media and other online marketing platforms.
For some small business, something of value is a piece of educational content like a white paper, video, or how-to article on a blog. For others, it may be an exclusive offer or a special discount that’s just for fans.
Whatever you decide, make sure that you’re giving fans and followers an experience they will thank you for.