Over the past years I have always claimed that social media should be a sales driver. When I started doing so, I received a lot of heat from the “experts”. Then, the common opinion was, social media is good for brand awareness and other more or less unmeasurable marketing activities. Especially big brands had, and still have, major problems to determine ROI’s in their activity on social. There is no doubt that social media is good for brand awareness and even for the activities that are “unmeasurable”, however, lots of marketing dollars have been spent, and still are, for a lot of hot air.
Now, more and more, social media is turning into a sales driver. However, many business owners still have many questions on how to increase sales on social media. Which platform is best? How to approach it and a few others are on the plate every day.
Shopify has created this infographic to show which social platforms are driving the most sales. Have a look and find out which platform might work for you.
Text and Opinion: Vitus Feldmann – Infographic Source: Shopify Blog