Social Media Is Turning Into A Sales Driver – Which Platforms Work? – Infographic

Over the past years I have always claimed that social media should be a sales driver. When I started doing so, I received a lot of heat from the “experts”. Then, the common opinion was, social media is good for brand awareness and other more or less unmeasurable marketing activities. Especially big brands had, and still have, major problems to determine ROI’s in their activity on social. There is no doubt that social media is good for brand awareness and even for the activities that are “unmeasurable”, however, lots of marketing dollars have been spent, and still are, for a lot of hot air.

Now, more and more, social media is turning into a sales driver. However, many business owners still have many questions on how to increase sales on social media. Which platform is best? How to approach it and a few others are on the plate every day.

Shopify has created this infographic to show which social platforms are driving the most sales. Have a look and find out which platform might work for you.

Text and Opinion: Vitus Feldmann – Infographic Source: Shopify Blog

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Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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2 Responses

  1. I enjoy learning learning here….Your articles are clear, concise and clean. As a retiree learning about social media, I appreciate the fact that NONE of your articles talk down. You are a resource I value.

    • Vitus Feldmann says:

      Thank you, Mary Helen! I am glad you like the information on my blog. I am sometimes afraid I am too “aggressive” when I make my comments on brands and their social media activities. Glad you don’t think so.

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