Start-ups should forget SEO and play Lois Lane instead. Here are 7 better ways to spend your marketing resources. A great strategy for enhancing your company’s presence would be to maintain a strong focus on growing the brand’s web presence organically, through links back to your site, mentions in industry-related articles and building relationships with blog editors and journalists. SEO isn’t some magic formula that you can just throw a lot of money at and expect instant results.
SEO is just one part of a much larger plan. Marketing dollars, especially early on, would be better spent on good old-fashioned networking and the development of intriguing, original content – shareable content.