Tag Archives: Brands

The Main Street Analyst, Marketing, Business, Social Media

Why Most Brands Mess Up Customer Service On Twitter

The Main Street Analyst, Social Media, Marketing, Business

The Main Street Analyst, Social Media, Marketing, Business

Customer service on Twitter is a tricky thing. Complaints are public and unqualified responses can dig a deeper hole for brands.

A coupe of weeks ago I wrote an article about “The Non-Sense Big Marketing Agencies Are Selling To Big Brands”. One of the results was a response  from Software Advice’s “Customer Service Investigator”, a blog writing and investigating customer service issues. Continue reading

Social Media, Trends, Marketing, 2014

Social Media Marketing: How Marketers Prepared Themselves For 2014

It’s 2014 and social media has been around for a while. In the past years brands and businesses have been using platforms to create brand awareness without creating measurable ROI. Continue reading
The Main Street Analyst, Marketing, Business, Social Media

The Non-Sense Big Marketing Agencies Are Selling To Big Brands – How Brands Can Do Better In Social Media

The Main Street Analyst, Social Media, Marketing, Business

The Main Street Analyst, Social Media, Marketing, Business

This article shows the non-sense big marketing agencies are selling to big brands and how brands can do better in having some ROI from their efforts. – Social Media Is A Sales Driver, If You Treat It As Such!  Continue reading

Brands Doing Well On Twitter

Leading Brands On Twitter – You Will Be Surprised To See Who Is Not There – Infographic

With almost 100% of big brands on Twitter, the ways how the platform is being used are changing. While some brands are still in the process of figuring out how Twitter can work for them, some others have gotten a grip on it and do quite well.

Have a look at this infographic and see which brands are actually doing better than others. You will be surprised to see who is there, or maybe more, who is not there. Very interesting!

Infographic Source: WhoIsHostingThis

Brands Doing Well On Twitter

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Social Media Marketing ROI Is Still Much Like Voodoo For Marketers

Social media is still much like Voodoo for marketers. Not just for a few, but for most of them. Looking at this infographic reveals some interesting facts about how social media has changed how we do our business these days. From retrieving news to buying stuff, the ways have changed. Have a look at this infographic and see how things have changed and how marketers have to adjust to the new habits of their potential clients and customers.

The infographic below still shows major problems in measuring ROI in social media. Many marketers are still measuring success by likes and followers and the question comes up, where does a like or follower leave a mark on the balance sheet? Likes and followers are not much more than a potential client walking into your store and then walks out without buying. Interest is demonstrated, but there was no fitting product or the sales people didn’t sell. Brands and businesses’ social media properties still don’t show a desire to sell, that’s why marketers are not able to determine ROI. Where there is nothing, there is nothing to measure!

Text: Vitus Feldmann – Infographic Source: Jamie Phipps

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Social Media Is A Never Ending Marathon And The Next Big Thing Is Sales – Infographic

Big and small business are using social media to improve their business in some form. While the most still measure their success in social media with likes and follows, some businesses are moving on trying to measure sales referred by social media. 58% of those that claim they have sales resulting from social media stated that they are using the diverse platforms for 3 years.

For businesses to be successful on social media they need to meet certain requirements. Committing to the cause is the first step and is followed by spending time with the subject. Businesses need a goal, know who they try to engage with and they need to understand that just putting up a Facebook page doesn’t mean you are active and you have a functioning social media presence. It requires time to establish a brand, big or small.

Social media is still in a state of discovery. While many facts around the subject have been established, many activities are still unproven and have a taste of uncertainty. Sales, a necessity for every business, is one of them. Many brands and businesses hesitate to become more aggressive in their sales and business development efforts. Sales, rooting from social media activities, will be the next big thing, whith some brands already have starting their activities in this direction.

Have a look at the infographic below and see some facts and numbers about how businesses use social media today:

Infographic Source: GoodData

Social Media Results Marathon 1118

Brands And Businesses: Posting On Facebook Without Messing With Your Fans Newsfeed – Infographic

Posting on Facebook can be tricky, especially for brands and businesses. People are sensitive to what they allow in their newsfeed. Posting one ad too much plus a post with too much rambling and people ignore the following posts, or worse, un-fan/like you.

There is no real formula on how to do the posting, but there are some guidelines that are worth considering. Have a look at the infographic below, there are some guidelines mentioned and they might be helpful.

Source: VerticalResponse

Facebook Posting Right And Wrong1113

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Twitter Marketing: How Brands Can Use Twitter To Create Business – Infographic

Twitter is the best way to connect with people. Learn top 5 ways to drive sales conversation using twitter online and Increase lead generation and conversation in a highly competitive marketplace. Continue reading

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Generation N: The Biggest Advocates Of Native Advertising – Infographic

Generation N’ is a term coined for 18-34 audiences wanting to interact with brands online. They may not know the term ‘native advertising’ but they engage with it more than traditional advertising. Continue reading

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Pinterest: Tips And Ways For Brands To Be Successful – Infographic

Pinterest is one of the best tools on the internet and in the social media world for marketing purposes. Maintaining and improving your Pinterest presence is an important task. This infographic shows 9 different ways to improve your activities on the site. Have a look. Continue reading