Tagged: Gender

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Representations of Gender in Advertising – The Two Sides Of Advertising

The advertising industry is working with all tricks to make us believe what they want us to believe. For the most part they are very successful with it. Sales are good and that is what counts for most of us. However, there is another side to it and that one...

Sandberg’s Husband: We’re Afraid To Talk Gender

Sandberg’s Husband: We’re Afraid To Talk Gender

David Goldberg, chief executive officer of SurveyMonkey.Com LLC, talks about this year’s South by Southwest Interactive Festival in Austin, Texas. Goldberg, speaking with Jon Erlichman on Bloomberg Television’s “Market Makers,” also talks about his wife Sheryl Sandberg, chief operating officer of Facebook Inc., and her new book. (Source: Bloomberg)

Social Media: Who Likes What On Different Sites – Infographic

Social Media: Who Likes What On Different Sites – Infographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites...

Gender Marketing: Consumer Differences Between The Sexes – Infographic

Gender Marketing: Consumer Differences Between The Sexes – Infographic

Even in today’s web-driven shopping environment, the old adage that women love shopping more than men still applies. Both online and off, women consistently make more buying decisions and generally value the shopping experience more than their male partners. Smart marketers know they must tailor their messages to their target...

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