Create an Infographic
Any B2B marketer will have an Infographic in their arsenal of content marketing tactics. One of the biggest struggles is finding content to create an Infographic on. An easy way to get started with an Infographic is to summarize long blocks of content you have on your website and turn them into a visually appealing infographic. Continue reading
This visual guide details how users are interacting on Google+ and how brands can utilize the network to engage with their community. Continue reading
Pride yourself on multitasking? You may need to take a closer look at how you tackle your to-do list.
Despite the numerous gadgets and apps that help us get through our days, research suggests that only 2% of people can multitask effectively. As for the remaining 98%? They’re actually lessening their productivity without even realizing it.
This infographic from OnlineCollege.org details how often we confuse multitasking with actual distraction. For example, employees who use a computer for work are, on average, distracted every 10.5 minutes. Students who bring their laptops to class aren’t doing much better, since 62% of the web pages that they open during class are completely unrelated to the lecture. And what about the 67% of people who check their email or use a mobile web browser while on a date?
Focusing on more than one thing decreases your productivity by 40% and lowers your IQ by 10 points, according to Harvard Business Review. And it almost goes without saying how dangerous it is to multitask while driving.
Check out the infographic below for more stats on how multitasking affects the average person. Do you think you’re part of the elite 2% that can achieve it?
Source: Mashable.com, online college
Social media has rapidly integrated itself into our everyday lives, both personal and professional, and it’s perhaps had no greater impact than on the world of marketing, with consumers and brands seeing enormous benefits and changes.
But how does social media compare to traditional marketing? What are the pros and cons of each?
The advantages of social media marketing are numerous.
It’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction of the cost using social media than you can through television, billboards or even email
Social media is the only marketing platform that allows you to engage and interact with your consumers – it’s a two-way relationship, which can be hugely lucrative for brands
The results are measurable, and marketers can take immediate action to spot trends and re-align campaigns
It’s not all gravy, though. Social media campaigns can be time consuming and the impact can disseminate very quickly, whereas traditional marketing campaigns, certainly in television, can produce short term results that have greater tangibility.
This infographic from Kuhcoon.com takes a closer look at social media vs traditional marketing.
Source: mediabistro.com, kuhcoon.com
Even though infographics are hugely popular I’m still surprised by the number of inquiries we get from people who aren’t sure exactly what they are, how they are created or why they are important.
So, we sat down and decided to make an infographic about infographics!
Source: Performancing.com, Infographiclabs.com
With so much competition for the consumer dollar, customer retention has become a growing area of focus for businesses. According to a recent study by Acxiom and Loyalty 360, 85% of businesses use customer retention strategies focusing on an array of things from rewards programs to 1:1 marketing. When it comes to budget, 84% of executives polled devote less than half of their overall marketing budget to customer retention, and 40% devote less than 10% of the budget. However, 57% stated they plan to increase the budget devoted to customer retention. The key to successful customer retention is to make customer loyalty the backbone of the organization—not just something marketers focus on. Only 10% of marketers strongly feel they know who their most loyal customers are and how to get them to engage with their band, proving customer retention and engagement is a field many organizations can improve upon.
Source: visual.ly, carousel30.com
It’s seems like theses days you are more likely to see a commercial saying “like us on Facebook” than not. Brand involvement has always been the name of the game but today’s technologies allow us to be more involved than ever. Theoretically you can talk directly to Oreo or Coke by posting on their Facebook walls. So why is this so important? When you have customers interacting with your product even when they are not using it you have created a customer base more loyal than others.
Social media has allowed companies to become more responsive than ever before. Today’s infographic Social Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.
Source: Bluewolf, daily infographic
Just as it’s revolutionized everything from grocery shopping to travel, social and digital media have had an enormous effect on the job hunt. With technology moving forward every day, the job discovery and application process is constantly evolving and in flux. To embrace the future, however, we must look to the past.
The infographic below, compiled by Spark Hire, examines the evolution of applying for a job, chronicling innovations as seemingly mundane as the invention of the post office (remember snail mail?) to the development of a little thing called the Internet.
Source: Mashable.com, SparkHire