Marketing has changed over the past years. With technology and social media turning the tables on conventional marketers, today’s marketers need to be more versatile than ever before. From creative writing to HTML, to light photoshopping, the skills and toolboxes in marketing departments look different than they did in the past. Continue reading
Social media is still much like Voodoo for marketers. Not just for a few, but for most of them. Looking at this infographic reveals some interesting facts about how social media has changed how we do our business these days. From retrieving news to buying stuff, the ways have changed. Have a look at this infographic and see how things have changed and how marketers have to adjust to the new habits of their potential clients and customers.
The infographic below still shows major problems in measuring ROI in social media. Many marketers are still measuring success by likes and followers and the question comes up, where does a like or follower leave a mark on the balance sheet? Likes and followers are not much more than a potential client walking into your store and then walks out without buying. Interest is demonstrated, but there was no fitting product or the sales people didn’t sell. Brands and businesses’ social media properties still don’t show a desire to sell, that’s why marketers are not able to determine ROI. Where there is nothing, there is nothing to measure!
Facebook is still the leader of all the social media platforms out there. This infographic shows a few statistics of 2013. Some really continue to impress, while others can be of concern, for marketers as well as Facebook. Have a look.
Infographic Source: CygnisMedia
Content marketing is a major tools in every marketers tool box. Many brands and businesses are increasing their budgets and re-define their goals. Looking at the infographic below, it is interesting to see that sales and lead generation has become a more desired goal than a year ago.
Read also: The Book: Value Of Content Marketing
Have a look at this infographic about benchmarks, budgets and trends for marketers in Australia. Don’t be thrown off because the graphic just shows details for the Australian market, there is lots of data you can easily incorporate in plans for marketing in other countries.
The Main Street Analyst is a major resource if your business is seeking to connect the dots between social media, marketing and business. If you need help and advice on social media projects to increase your bottom line, don’t hesitate to contact us.
Infographic Source: Content Marketing Institute
Social media and its platforms have become major forces in, well, most marketing strategies. With more and more people getting their information in all categories from social media, marketers, no matter what industry, can’t afford not to be present.
Looking at this infographic, some of the numbers are actually quite stunning, but no surprise. Over the half of marketers have no clue on how to measure their ROI, but at least admit it. Looking at daily social media efforts, it appears there are quite a few more that don’t know how to get a hold of the issue.
Have a look at the infographic and enjoy
Source: Nuanced Media
There are many reasons why you should be on Google+. The platform has become a major player in the social media world. Businesses and marketers that want to see results in their marketing campaigns use the network and its tools for better communications and search results.
Have a look at this infographic with 5 of the 100 reasons why you or your business should be on Google+ Continue reading
This infographic shows what works and what not when you approach marketers to sell technology or vendor services.
These best practices are compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated. Source: Leadjen