Tagged: Measure

Inbound vs Outbound Marketing

Why Inbound Marketing Can Be The Better Choice For Your Campaign| Infographic

Marketing has taken a few twists and turns since Mad Men ran the show. When marketing campaigns are discussed these days the question is Inbound Marketing or Outbound Marketing? While traditional outbound marketing is not off the table at all, many marketers invest more and more resources into the alternative...

Social Media Measurement

Social Media Activities | Measure Your Results | IG

With so many businesses and individuals trying to make an impact on social media, it is important to measure your social media activities and see if the results match up to what you are trying to achieve. Usually goals on social media differ from brand to brand and from business...

4 Metrics to Measure Social Media’s ROI

4 Metrics to Measure Social Media’s ROI

4 Metrics to Measure Social Media’s ROI. How do marketers begin to measure ROI in social media? After all, likes, follows, and repins are not among our usual business KPIs. At the same time, the standard business metrics we typically use to gauge digital success don’t apply easily to social...

Social Media Marketing And Social Media Engagement Must Be Measured – Infographic

Social Media Marketing And Social Media Engagement Must Be Measured – Infographic

Understanding different aspects of social media could be an intricate task. Considering all the major platforms – Facebook, Twitter, YouTube, Google + and others – marketing your brand socially requires a comprehensive approach; much more than just understanding one platform or one metric. Because social media involves a great deal...

Scoring Klout – How Klout Works – Infographic

Scoring Klout – How Klout Works – Infographic

By Shea Bennett on June 29, 2012 6:00 AM Are you a fan of Klout? Perhaps, like me, you’re a skeptic. Perhaps you’ve heard of Klout, but don’t really know how it works. Perhaps you use Klout, but don’t know much about it. Perhaps you want to use Klout, need...

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