This infographic shows the effects of a shifting digital demographic. Breaking down the numbers highlights just how trans-formative the digital marketing media disruptions have become, as new channels wage an all-out war for our attention. Continue reading
The only industry changing more quickly than PR is the media, and they are inextricably intertwined. Social media, the darling of the blog-sphere, changed everything. Twitter, Facebook and LinkedIn, in particular, have ushered PR into the era of authentic discourse. Press materials have turned into social content and briefings into conversations. Continue reading
Tina Brown, Editor-in-Chief for Newsweek & The Daily Beast, discusses the concept of having it all versus living a life of passion and fulfillment. She appears on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)
How has usage of media shifted as the country becomes more technologically savvy and socially inclined? Continue reading
Content creation should be high on your list of priorities to build media relationships. Great quality content attracts more customers than large quantities of average work. Here is a great infographic which describes 5 steps you can take to make your online marketing a success. Continue reading
Eating disorders are the most deadly mental illness and statistics indicate that various media outlets are partially to blame. This infographic illustrates the disparity between the media’s portrayal of a physically “ideal” woman and the actual average American woman. These statistics reveal that the way that the fashion and advertising industries influence women’s self-image. Continue reading
Tablets are quickly taking jobs away from laptops and PCs. Is this trend a flash in the pan or else the burgeoning of the next generation of computers? At first, it seemed that tablet would be used for media consumption only, but thanks to clever programmers and natural multi-touch interfaces, tablets, and in particular, the iPad, are doing things their makers never envisioned. Will they take over completely?
Samsung topped this week’s chart for brands with the highest social media engagement.
The Korean electronics maker continues to dominate the social landscape, thanks to its recent product launches of the Galaxy S III and Galaxy Note 10.1, according to Starcount. The data aggregator, which tracks metrics from 11 networks to measure social popularity, compiled a top 10 list for this week.
Samsung’s new video for its Galaxy Note tablet garnered 2.5 million hits in a little more than seven days, helping push the company’s total YouTube views to 8 million this week.
In other findings, ecommerce retailer Amazon’s activity surged on Facebook this month, while Red Bull broke 30 million fans on its main account on Sept. 12. As of Saturday, the energy drink company has 31.6 million likes.
Starcount also highlights three brands “to watch,” including chip manufacturer Intel (in 15th place), high-end retailer Burberry (in 33rd place) and shoemaker Converse (in 41st place).
What was the last thing you shared on the web? There’s a good chance it was either a photo or a video. And increasingly, that shareable content is originating from brands.
Companies are quickly learning that visual media is one of the most effective ways to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.
The world’s biggest social media properties have quickly made visual content a huge priority, often designing or re-designing their entire platforms to nurture such media. Pinterest proved that stunning visuals generate monumental engagement, and YouTube continues to produce hoards of original content in response to user demand.
Brands, take note.
M Booth partnered with social analytics company SimplyMeasure to measure engagement data and produce the following infographic. M Booth recently released Framed, a storytelling tool that helps brands create visual content to engage their digital communities.