Tag Archives: Small Business

The Main Street Analyst, Marketing, Business, Social Media

Small Business And Social Media: Why You Can Neglect Facebook

The Main Street Analyst, Social Media, Marketing, Business

The Main Street Analyst, Social Media, Marketing, Business

The business environment for small business has become much more competitive with the appearance of social media. While competition is high, with the various social media platforms, new marketing opportunities have opened up for small businesses to compete with the big brands. The right use of the right platform can have a major impact on every business.

While Facebook was the first social media platform offering everyone to “open a shop” in the social media world, with the growth of other social media sites, the (ex)-leader has made itself more or less obsolete with small and medium sized businesses with limited budgets. Facebook marketing, at this point, is only successful if you can spend dollars like the big brands. Here is why:

If your Facebook business page has created 1,000 followers in the past and you create a post on Facebook, this post will only be seen (appearing in your followers stream) by a fraction of the total follower number. With a 1,000 followers and some luck, somewhere between 60 and 200 followers will be able to see your post in their newsfeed. And this is an already inflated number!

Power Your Social Media Strategy with Empire Avenue

Facebook doesn’t want you to post links, because that would take the reader away from the site. So, if you post a link, even less people will see your post. If you want to create a positive marketing experience on Facebook, you need to spend money, and a lot of it. First, if you don’t have a sufficient network of friends, family and customers that already like your page, you need to spend dollars to acquire fans on the platform. If you have done so and you have a good number of people following or liking your page, the spending is not over. As described above, if you want your people to see what you are posting, according to Facebook, you should spend more on a promoted post, so that more of your likers can see what you post. And this counts for every post. For many small businesses, and those that have to keep an eye on expenses, this just makes no sense.

Considering the power of other social media platforms, there is no reason why a small business and those watching expenses, spend a lot of time on Facebook. Your time is better invested in taking care of your website, Google+, Pinterest, You Tube, Twitter and creating and maintaining a blog. Those platforms, if worked the right way, will increase your visibility and improve your reach.

I have read a lot of articles on the diverse social media platforms on how you can build a great community around your Facebook page and I don’t dispute these articles. However, if you follow these articles, you spend too much time on Facebook, while you could use the same amount of time on all the other platforms combined and have better results. Keep your current Facebook page and keep posting on it, with maintaining the other platforms you might increase your followership on Facebook for free. Once you have an “overflow” of money you can spend it for promoted posts.

The Main Street Analyst, Marketing, Business, Social Media

Doing Business In China: Small Businesses Can Do Too

Sometimes at the beginning of 2011 I met Helen Liu, the founder and principle of Wall Street Chinese, a small firm specializing in consulting businesses of all sizes when they attempt to do business in China. From the beginning I thought Helen has an amazing business at hand. Who wouldn’t love to do business in China? China business has come a long way over the years and still has a lot of growth potential. As a matter of fact, the most has still to come! Businesses, mostly the bigger ones, know that and want to be involved. Think about it, if you have a product to sell, wouldn’t you like a market like the Chinese?

Since our first meeting in 2011, Helen and Wall Street Chinese have helped corporations in many industries to set foot and get settled in China. The financial industry, hospitality and real estate are just a few that took advantage of Helen’s wealth of experience and know how. Some, that have already established presences in China, send their employees that are involved or about to get involved, to the Wall Street Chinese to learn about the new business culture they are about to face.

In a recent meeting I asked Helen about small and medium sized businesses and their efforts to get involved in China business. Helen stated that there is, at this time, not a lot of interest in that community. While it kind of surprises me, it goes hand in hand with my experience in that business community. Helping businesses with marketing and business development, I often get the message that small and medium sized businesses hesitate to take the steps to do business in China. While everyone sees the market and business potential, the most common “excuse” for not tackling the market is “the Chinese copy and steal everything”. While there is something to it, and you would learn in Helen’s class why that is, it is not as bad as most describe it. And by the way, I run a small photo business as well, and the copyright issues I deal with are not coming from China, if you know what I mean. I do agree that China seems far away for the most of us in the Western hemisphere, but don’t let that blindfold you and miss out on a great opportunity to grow your business.

Doing business in China is open for all businesses, not only “big business”. There is plenty of information available with the various Chambers of Commerce and other organizations to master formalities, and there is a great opportunity to learn about doing business in China with the Wall Street Chinese, Helen Liu and others.

For more information on how to do business in China, contact Wall Street Chinese or Helen Liu here.

Small Business Beating Big Brands On Social Media – Infographic

Small business is still the main driver for the U.S. economy. It also turns out that small  businesses are ahead of the big brands when it comes to social media. While many of the big brands still hide behind “brand awareness” rather than using social media for business generation, small businesses have already discovered that social media can create new business.

Have a look at the infographic and see how small businesses make things happen on social media.

Infographic Source: LinkedIn Blog

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Crowdfunding For Small Business: Which Type To Use? – Infographic

Over the past few years small businesses have been on the short end of the stick when it comes to financing needs. After the financial crisis banks weren’t in a positions to hand out loans, they themselves needed capital. More recently, crowdfunding became a popular method for small businesses to finance themselves. And businesses take advantage of this new way.

There are, however, different ways to finance a businesses via crowdfunding and a few things to consider while doing so. Have a look at the infographic below and see an example.

This Infographics was created to illustrate an article about financing options for small businesses based on the funding goal, timing, current cash flow and development stage of the enterprise. The options evaluated: equity crowdfunding, peer-to-peer and peer-to-business lending, rewards (Kickstarter type) crowdfunding. Enjoy!

Infographic Source: CrowdfundProductions

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Digital Marketing And Small Business Owners: “New Waters” And Insecurity About The Subject Prevents them From Doing Better

Small Business Owners are busy people. Many of them are running their operations successfully for decades. With social media, digital and websites technologies becoming major marketing and business subjects, many of the “old guard” business owners are overwhelmed with what all this means. Many people smile or laugh about this, but there is nothing wrong with not knowing the details about this new “fuzz”. After all, business owners are busy running their business and many struggle to allocate time to important marketing issues.

For people that are absolutely new to digital marketing, search and social media, and there are still lots of them, this infographic explains how the entire process works and how potential customers find businesses online.

For all business owners, if you have questions what all this means for your business and what you can do better, don’t hesitate to contact us. We are willing to help and answer questions.

Infographic Source: B2Interactive

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Referral Marketing: Often Forgotten, But Always Successful – Infographic

We all are talking about content marketing and social media marketing like there is no other way of marketing. This infographic shows the advantages of referral marketing. And, there are plenty.

In times of tight budgets for small businesses, this form of marketing has saved many businesses that didn’t have the means to create a budget for social, content and other forms of marketing. Have a look and see why you should make sure you use referral marketing and encourage your customers, friends and family to refer your business to others.

Source: Referral Candy

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Small Business Marketing Budgets – Infographic

How much is too much? Too little? Small business owners often are confused about whether their marketing efforts are a money pit or will grow their business. We explore the state of small business marketing budgets, what business owners want, and where they’re going. Continue reading