The connection between business and social media is coming together. But what about the law? Is your business ready to stand the test? Do you have a social media policy? Continue reading
Customer service on Twitter is a tricky thing. Complaints are public and unqualified responses can dig a deeper hole for brands.
A coupe of weeks ago I wrote an article about “The Non-Sense Big Marketing Agencies Are Selling To Big Brands”. One of the results was a response from Software Advice’s “Customer Service Investigator”, a blog writing and investigating customer service issues. Continue reading
Well, the measuring and optimizing is done quickly in this case: If I want to reach 10,000 people with my post and I can’t or don’t want to pay Facebook for it, I will have to go somewhere else.
For small and medium businesses with a tight budget, Facebook has become a platform that can only run on the side in order to catch “strugglers”. Social media marketing is done better elsewhere.
This article shows the non-sense big marketing agencies are selling to big brands and how brands can do better in having some ROI from their efforts. – Social Media Is A Sales Driver, If You Treat It As Such! Continue reading
Social Media is not only a preferred tool for B2C marketers, but over the past two years also became a major tool for B2B marketers. The reasons are clear, brand awareness and revenue generation are important to every business, not matter to whom you are selling. Both, and a few other goals, can be accomplished with a good thought trough social media presence and campaign.
Based on facts and numbers of 2013, the infographic below shows how B2B might operate in 2014. Have a look and see if your strategy is in line. However, and this is very important for your B2B social media marketing efforts, don’t neglect two major content and social platforms as the creator of this infographic did: You Tube and WordPress! This is important just for the fact that the use of these two platforms can and will make up and succeed your results coming from Facebook, if you put some effort into it. While Facebook seems to be everyone’s “baby”, in my opinion and experience, it can be neglected. I do so for the simple reason that success on Facebook has to be bought. With the same effort, and for free, YouTube and WordPress will take you much further, especially in B2B social media marketing.
Infographic Source: RealBusinessRescue
The business environment for small business has become much more competitive with the appearance of social media. While competition is high, with the various social media platforms, new marketing opportunities have opened up for small businesses to compete with the big brands. The right use of the right platform can have a major impact on every business.
While Facebook was the first social media platform offering everyone to “open a shop” in the social media world, with the growth of other social media sites, the (ex)-leader has made itself more or less obsolete with small and medium sized businesses with limited budgets. Facebook marketing, at this point, is only successful if you can spend dollars like the big brands. Here is why:
If your Facebook business page has created 1,000 followers in the past and you create a post on Facebook, this post will only be seen (appearing in your followers stream) by a fraction of the total follower number. With a 1,000 followers and some luck, somewhere between 60 and 200 followers will be able to see your post in their newsfeed. And this is an already inflated number!
Facebook doesn’t want you to post links, because that would take the reader away from the site. So, if you post a link, even less people will see your post. If you want to create a positive marketing experience on Facebook, you need to spend money, and a lot of it. First, if you don’t have a sufficient network of friends, family and customers that already like your page, you need to spend dollars to acquire fans on the platform. If you have done so and you have a good number of people following or liking your page, the spending is not over. As described above, if you want your people to see what you are posting, according to Facebook, you should spend more on a promoted post, so that more of your likers can see what you post. And this counts for every post. For many small businesses, and those that have to keep an eye on expenses, this just makes no sense.
Considering the power of other social media platforms, there is no reason why a small business and those watching expenses, spend a lot of time on Facebook. Your time is better invested in taking care of your website, Google+, Pinterest, You Tube, Twitter and creating and maintaining a blog. Those platforms, if worked the right way, will increase your visibility and improve your reach.
I have read a lot of articles on the diverse social media platforms on how you can build a great community around your Facebook page and I don’t dispute these articles. However, if you follow these articles, you spend too much time on Facebook, while you could use the same amount of time on all the other platforms combined and have better results. Keep your current Facebook page and keep posting on it, with maintaining the other platforms you might increase your followership on Facebook for free. Once you have an “overflow” of money you can spend it for promoted posts.
Google+ is a topic everywhere in social media and marketing circles. The platform is winning over slowly major influencers in the industries, for good reason. Strong content and engagement can get you somewhere, if you have to market products and services. Unlike Facebook, where only a full “war chest” allows you to “market” everything, Google+ supports relevant content and makes that content visible. In a time where buyers search the internet before they make a purchase, this is crucial. Being visible in the search results is your bread and butter if you want to see a decent return for your buck.
Have a look at the infographic and see how to start on Google+ and what the platforms does better.
Infographic Source: Prestige Marketing