Twitter is awesome! How to tweet… Continue reading
Customer service on Twitter is a tricky thing. Complaints are public and unqualified responses can dig a deeper hole for brands.
A coupe of weeks ago I wrote an article about “The Non-Sense Big Marketing Agencies Are Selling To Big Brands”. One of the results was a response from Software Advice’s “Customer Service Investigator”, a blog writing and investigating customer service issues. Continue reading
With almost 100% of big brands on Twitter, the ways how the platform is being used are changing. While some brands are still in the process of figuring out how Twitter can work for them, some others have gotten a grip on it and do quite well.
Have a look at this infographic and see which brands are actually doing better than others. You will be surprised to see who is there, or maybe more, who is not there. Very interesting!
Infographic Source: WhoIsHostingThis
Monday is a day of catching up in the office. As a social media consultant with a life, my activities over the weekend are for the most part limited. I hang out with my daughter, with my girlfriend and/or enjoy New York City. I also watch a lot of soccer, as much as the two above allow it.
Today I read in the soccer and social media news how Manchester United’s marketing, pr and social media department allowed a major NoNo to happen. The experts put poor player Michael Carrick on the hot seat and let him be grilled by their own fans and fans of the opposition. Manchester United launched a Twitter hashtag #AskCarrick and people from all over the place started firing.
The club is going through a major crisis at this time. With famous Sir Alex Ferguson retired and a new coach in place, the change hasn’t been blessed with great success. That in itself is to no surprise to those that have an understanding of the sport. Changing leadership, especially in this case, will cause some hick-ups and it might take some time until the great English soccer club will be back to “normal”.
Two months ago a major US bank made a similar mistake. They put an executive, one that had some major activity in the financial crisis going on, on Twitter with the hashtag #AskJPM. Going through all kind of crisis’, no wonder that attempt to engage with “fans” went out of hand as well, and the press reported about it with delight. And so it is happening with poor Michael Carrick, who got a cold shower from participants. Check some of the tweets below:
#AskCarrick You’ve gone from playing with the likes of Ronaldo and Paul Scholes, to playing with Cleverley and Nani. How does that feel?
— TheSPORTBible (@TSBible) February 3, 2014
Would Moyes consider putting De Gea upfront, so that you can pass the ball the right way? #AskCarrick
— Giroudnaldo (@Devon1886) February 3, 2014
#AskCarrick have you started taking Maths classes for your top 4 permutations?
— SOCCERPAEDIA (@soccerpaedia) February 3, 2014
— The Patriarch (@markopolo94) February 3, 2014
#AskCarrick do you think i can become a fotballer like cleverley i’m kind of fat but i got the skill like clevs
— haris hodzic (@Actioncole) February 3, 2014
I am wondering how these marketing/pr/social media departments tick. Has anyone an idea how much this can hurt a brand or marketing revenues? How about protecting your employees from public punishment? No?
Lesson number one for social media people in times of crisis (and you should know this if you work for organizations such as JP Morgan or Manchester United):
“Don’t set your employees or players up for a beating from the angry public if your organization already has major problems to keep the lid on a boiling pot of water”.
There are so many ways to use social media to your advantage, don’t complicate things with foolish activities. And sometimes it is even better to just proceed with daily business and not run any extraordinary activities until a major win is booked.
Some of you might be huge social media fans and with that believe Facebook and Twitter are awesome companies to invest in. While I agree with the awesomeness in social media, I don’t agree that the hype around the two stocks is justified. And here is why:
Disclaimer: I am not a licensed professional and I only express my personal opinion about these stocks. Please click the disclaimer link for more about this.
Ken Sena, Analyst at Evercore Partners, discusses the performance of Twitter’s stock, the company’s impact on content providers, and if tech IPOs are manipulated. He speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)
Twitter is an awesome site, but packing a good message in a 140 character tweet can be a challenge. That’s especially true when you are in marketing or have otherwise a lot to say and want to make sense. This infographic gives you some tips on how you can cut on the number of characters without looking like an “sms’ing” teen. Make the most of those sweet tweets!
Infographic Source: Pardot
In order to get our content read by someone we need followers. That is true for every social media platform and it is no difference with Twitter. Posting awesome content is nice but worth not much, if it doesn’t end up in someone’s stream. This infographic from Wishpond shows 7 tips on how to increase your follower-ship on Twitter. Have a look and try it.
Infographic Source: Wishpond
That too much exposure to the internet and social media creates some changes in people is established for a while. Does that lead to the downfall of society? What do you think?
Read also: Travel For Geeks: 3 Cities Of The Future
Have a look at this infographic and see some signs of narcissism and negative effects of social media. How much are Facebook and Twitter responsible for the change in people?
Infographic Source: BestComputerScienceSchools