How Target Is Bringing Pinterest to Real-Life Sales

Retailers big and small are grappling with how to use social media sites like Facebook, Twitter and Pinterest to bring shoppers inside their physical stores. Target is having some success bridging between online shopping and in-store buying, setting up displays in its stores flagging shoppers to popular items from its Pinterest pin boards. Bloomberg’s Emily Chang took to a Target store in San Francisco with Steve Patrizi, Pinterest’s head of partner marketing, to see these displays in action. (Source: Bloomberg)

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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