It was a good year for the luxury conglomerate. The company improved its digital experience and launched several apps, entered the fragrance market for the first time, and remained a blockbuster brand in China.
It even got Michael Phelps to star in a steamy ad campaign.
In addition to Louis Vuitton, seven other luxury brands made it onto Interbrand’s annual list of the world’s most valuable brands. Most experienced major growth, and there were two newcomers to the list.
|BRAND||2012 RANK||2011 RANK||2012 BRAND VALUE ($millions)||% CHANGE|
|Tiffany & Co.||70||73||$5,159||15%|