The awakening of an American soccer giant – Remember the Cosmos

cosmosThe New York Cosmos put U.S. soccer on the world stage in the 1970s. For those who are old enough to remember, soccer exploded in the United States when Pele, Beckenbauer, Chinaglia and many other international superstars joined the Cosmos in New York City, stunning an American audience and the American sports world.

Since then, soccer grew into a sport played by millions of kids across the country, and U.S. teams became serious contenders in international competition in all age groups and for men and women alike, but Cosmos hasn’t had a team since 1985. The New York Cosmos is now making a comeback and on its way to becoming an expansion team in the MLS. Still infused with flair, fabulousness and the promise of greatness, the club has lost none of its international name recognition or the ability to rally masses around the world, more than any other sports team in the United States. The Cosmos could take club soccer in the United States into its rightful future.


What is your opinion about the New York Cosmos?

Yes, I want the New York Cosmos to come back, because I believe it would give the MLS more international flair and recognition.

Yes, I want the the New York Cosmos to come back, but I don’t believe they have a special impact on the MLS’ international flair and recognition.

No, I don’t want the New York Cosmos in the MLS.


The New York Cosmos is without a doubt the most well known U.S. soccer club in the world. It’s the only club with an international reputation beyond the CONCACAF.  This is my personal opinion, but it is shared by many foreign experts in the sport. In order to proof my point, I posted the Cosmos case on the web site of a top European soccer club and received hundreds of responses within hours. While in some cases the MLS has not been popular, and neither has Cosmos, the name “Cosmos” made people talk about American soccer. Further research has shown that even people with no interest in soccer recognize the New York Cosmos and associate the name with “good times in soccer.”

I don’t intend to talk down the other clubs in the MLS or the MLS itself, but it is a fact that plays an important role in the history of the Cosmos. The club created a significant “buzz” when it first came about and much of that excitement is still around.  Many experts even say that without Cosmos, there would be no U.S. soccer today.  Whether that is true or not doesn’t really matter, the fact is the New York Cosmos still has that “buzz”, and that is a buzz that could be put to good use by all in U.S. soccer, and should. The soccer and business potential is incredible, not only in the United States, but worldwide.

Some say that the Cosmos should not come back doing the same stuff it did in the 1970s with buying all the world stars out there. That will not happen; the rules and structure of the MLS take care of that.  As Commissioner Garber said, “they will have to play by our rules.” The Cosmos have already agreed.

If you run a Google search on the New York Cosmos, you will receive a huge number of results. National and international reports which further proof the incredible reach of the club. Not all the reports are supportive of Cosmos’ comeback but that’s just how it is in international soccer. No one’s always nice to Manchester United, Real Madrid, FC Barcelona, Inter Milan or Bayern Munich.

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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1 Response

  1. August 4, 2011

    […] The awakening of an American soccer giant – Remember the Cosmos « Soccer is life by The Main Street AnalystThe awakening of an American soccer giant – Remember the Cosmos « Soccer is life by The Main Stre…. […]

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