The retail business is undergoing dramatic changes. Demographics, including buying power of ethnic groups, incomes and behaviors are shifting and changing between generations and personalized shopping and offers become the new trend. Me-Commerce, the individual customer, will rule the shopping carts of the future and the retailers with the ability to have a sniff in buyers shopping carts will get the bigger piece of the cake.
Have a look at this infographic about Me-Commerce and the changes in the retail industry, including how companies are trying to stay close with the generations, the pay-off in mastering the challenge and how they try to hire.
Infographic Source: McKinsey