The Purchase Funnel developed in 1898, by Elias St. Elmo Lewis, the now familiar pathway customers travel from consideration to purchase, may not be dead but many marketers believe it’s on it’s way out.
The four step process integral to every CMO’s approach to marketing: Awareness, Interest, Desire, Action is changing, in a big way. Now with the abundance of searchable product and service information available online and the tidal wave of social proof provided by consumers for consumers, on almost anything you can buy, rent or consume, it’s not enough for advertisers to create awareness, interest and desire to create action.
Consumers need more – a lot more! Check out this article posted by Steve Hall over at Hubspot. He introduces the new Purchase Loop and shows how inbound marketing feeds consumers hungry for data, getting them to act.
Source: Bigshot Interactive