The Power Of The Pank® – Engaging New Digital Influencers – Infographic


PANKs® (Professional Aunts No Kids) are women who have a special bond with a child who is not their own. Weber Shandwick teamed with SavvyAuntie® and KRC Research to survey PANKs and confirmed they are a highly appealing demographic for marketers because of their dynamic influence and digitally-connected lifestyle.



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