Three Facts About Brand Advocates – Infographic

Brand Advocates – consumers and business buyers who frequently recommend brands and products without being paid – are highly trusted and influential. Their recommendations drive trillions of dollars of purchase decisions for everything from cars to computers, fish tacos to fitness memberships, software to smart phones. Now, a new study sponsored by Zuberance has revealed three surprising findings about Brand Advocates…Read More

Source:, – blog

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9 Responses

  1. This infographic was designed perfectly. The colors, the format, the font. Everything is easy to ready. And since we are in an age of skimmers, they could even get something out of it! This is right on my Pinterest infographic board! Thanks!


  2. Hi Vitus, Visiting from Empire Avenue. I was amazed at how few people Brnd Advocates have in their social networks! Pinned this to my infographics board and shared. Regards, Lenore #goodnreadytogo

  3. mitchlabuda says:

    Brand advocates are important but how we get them and maintain them is the trick. The infographic is very helpful

  4. john philpin says:

    Like Lenore – stunned to see how low the network numbers are for brand advocates – maybe the measurement should be EFFECTIVE brand advocates. I am also hesitant to believe that ‘advocates can’t be bought’. There are many ways of rewarding advocates and in fact the ramification of the online media is ALL about rewarding people who push more – think of the klout online exposure red bull got for it’s little foray – or the missions of 10, 20 even 50,000 on EA to push brands – or how how sites like favors work – the race to the top (really the bottom) is going to come back and bite – big time – kind of like analysts being open about what stock they own – or bloggers revealing who actually pays them – and would they write a negative review about a product produced by one of their sponsors …. the TRUST in the networks is far from nailed – even the very term ‘friend’ in Facebook is disingenuous.

  5. Dennis Coble says:

    Good read! I spread the word.

  6. tbrockdorf says:

    I’m surprised how little influence a blog post has for brand advocates. Sure, Facebook is easy, but I thought that a good blog post would be more effective.

  7. Thanks for the post, I love infographics.

    Do you find that some brand advocates are “over the top” in their love for the product they’re promoting?

  8. Very informative infographic! Shared straight to our Facebook account.

  9. spainfootball says:

    Interesting! Gives a good idea of where we should be directing effort!

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