Basketball star LeBron James, swimmer Michael Phelps and soccer goalkeeper Hope Solo take the gold, silver and bronze medals respectively for social media influence among American Olympians.
Other top influencers include basketball scoring machine Kevin Durant, swimmer Ryan Lochte and gymnasts Jordyn Wieber and Aly Raisman. This all comes from the social media analytics company PeopleBrowsr, which recently pulled data using its Kred influence measurement tool to create the infographic below. Kred’s algorithms measure Twitter reach and influence, as well as how generous users are about interacting with their followers.
On a 1,000-point influence scale, James tops out at 999, while Phelps and Solo both score 977. But Phelps beats her out with a slightly higher engagement rating. Durant, it should be noted, beats both Phelps and Solo but apparently there’s a cap of one medal per sport.
Measuring social media influence is especially relevant for this year’s Olympics, which are seen by many as the world’s “first social Games.” Social media use has exploded since the last summer games, and the International Olympic Committee has ramped up its social presence.
Some athletes feel unfairly constrained by social media sharing rules, however. National Olympic committees, meanwhile, have already booted two athletes — a Greek triple jumper and a Swiss soccer player — for tweeting racist messages from London. And, after a medal round flop, British diver Tom Daley responded to a hateful social media troll by publicly outing him on Twitter earlier this week.