The social media landscape is changing on a more or less regular basis. It is worth having a look at it multiple times a year and see what is going and what platform can be used for what. The infographic below shows the major players in social media and what they are good for.
The Main Street Analyst Add-on: If you are not a big brand with an endless marketing budget, Facebook is NOT the platform you should spend a lot of time on and with. Unless you pay, your posts won’t have any influence on anyone and your time is better spent somewhere else. Maintain a minimal presence with important information for stragglers, but don’t expect a major breakthrough from that direction.
Infographic Source: AdobeCMO