Visual marketing materials, or posts, are very popular and have an increased click ratio. Sites that offer image and photo posting are experiencing major growth rates. However, images and photos are not the only visual impressions of a brand. Video is the other visual option for brands to engage their audiences. And video has a few advantages over photos and other images. Besides of providing more information about your brand or product, video has its own search engine, YouTube.
Have a look at this infographic and see what videos can do for your brand and your audience.
Infographic Source: Quicksprout