YouTube For Brands: Popularity Of Earned Media vs. Owned Media – Infographic

We all have asked ourselves what is the best way to get publicity on YouTube. Sure, creating a video that instantly goes viral is like hitting the lottery. However, not every video goes viral. Usually brands create a video and post it to their channels, YouTube, Facebook, Twitter and so on. This kind of “owned media” creates a good number of hits and does help the brand to get publicity, and possibly business. But there is another way, faster and more sticky, than these self created videos: “Earned media”. Video content created by others mentioning the name of the brand are viewed much more than “owned media”.

Have a look at this infographic and see the differences in engagement between “owned media” and “earned media” on YouTube.

Infographic Source: Octoly

YouTube Earned Media Owned Media 0101

Vitus Feldmann

Ex-Professional Soccer Player, International Banker, International Business and Soccer Analyst. Global Marketing & Social Media Leader. Communicator and Connector! I help businesses and individuals to do better marketing and social media marketing. My focus is revenue creation because that is what keeps the business going. I am in business for over 30 years and I have learned to question the status quo. The ability and willingness to do so has given me an edge in my job. Marketing, especially social media marketing is fast paced. Today, nothing is like yesterday and tomorrow is different from today. Your business suffers, if you don't adjust. I am also an avid photographer and my favorite "model" is New York City.

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