YouTube Tip: Create A Video Landing Page

For the B2B videos we produce, it’s best not to use YouTube. Although it’s easier to get ranked in search results using YouTube, you’re missing a lot of benefit because the video on YouTube will rank — not the one on your site. To combat this, create a video landing page and sitemap optimized for your company; you’ll get the video to rank and drive traffic to your site. —Andrew Angus, Switch Video

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